About Us - paci.ae
Founded in 2023

Making finances simple
for everyone

Read our story and meet the team behind Paci, the UAE accounting partner that blends real accountants with real-time AI.

Our story

Why we built Paci

Abdul Ghafoor Fazal, despite his finance background and years at EY consulting across government and large corporates, faced real challenges managing his own business finances once he stepped into full-time entrepreneurship. Even outsourcing didn’t solve it, often leaving him behind on critical financial matters.

In conversations with other founders, including Gulnar Basheer, a finance lead at a prominent startup, he realised he wasn’t alone. Many struggled with fragmented data, the high cost of expert talent, and outdated accounting systems.

Financial data is scattered across accounting software, banks, online stores, and spreadsheets. Due to budget constraints, less experienced teams often handle it, causing slow manual processes and delays in getting crucial insights. Traditional systems, built for record-keeping, rarely present data in an entrepreneur-friendly way.

Recognising this, they introduced Paci, integrating AI with real-time data and the expertise of finance professionals, so business owners get accurate, timely, founder-friendly numbers and can make decisions without dreading their finances.

Founders

The people who started it

Abdul Ghafoor Fazal
Abdul Ghafoor Fazal
CEO & Co-founder · Ex-EY · SME & Entrepreneur Advisor
“Making finance simple, fast, and stress-free.”
Gulnar Basheer
Gulnar Basheer
Head of Operations & Co-founder · Ex-Zomato
“Building trust and lasting relationships is our most important goal.”
What we do

Finance, handled end to end

AI-Powered Financial Automation

Transform financial data into actionable insights through automated accounting.

UAE Tax & Compliance Expertise

Confidently handle VAT, Corporate Tax and compliance with expert automation.

Strategic Financial Insights

Data-driven intelligence with real-time dashboards and analytics.

Our journey

Building the future of finance, one milestone at a time

Aug 2023
Founded
Paci is born to make finance simple for UAE entrepreneurs.
Oct 2023
Product beta launch
First version ships to early users.
Dec 2023
First customer milestone
Real businesses run their books on Paci.
May 2024
300+ users
Word spreads across the UAE SME community.
Today
1,200+ businesses
Trusted by 1,200+ UAE-based SMEs and startups.
Our values

What we stand for

Honest

Unwavering ethical standards with complete honesty in all financial reporting and client communications.

Accurate

Meticulous attention to detail ensuring error-free financial management and regulatory compliance.

We focus on you

Tailored solutions and proactive support that prioritise each client’s unique financial goals.

We keep you compliant

Deep knowledge of tax laws and compliance requirements to minimise risk and maximise opportunity.

Innovators

Leveraging cutting-edge technology and streamlined processes to deliver faster, cost-effective service.

Our team

The humans making finance feel simple

Sahil Kumar
Sahil Kumar
Marketing Lead
Bharathi Masilamani
Bharathi Masilamani
Chief Technical Officer
Felix Thomas
Felix Thomas
Senior Accountant
Vindhya
Vindhya
Accounting Analyst
Baishnabi Behera
Baishnabi Behera
Tax Consultant
Batool Raniwala
Batool Raniwala
Tax Accounting Strategist
Yash
Yash
Head of Partnership
Majuvas
Majuvas
Senior Accountant
Amrutha Ram
Amrutha Ram
Human Resource Manager
Marualisa El Mekauy
Marualisa El Mekauy
Strategic Partnership Manager

Ready to make finance simple?

Talk to our team and see how Paci can take accounting off your plate.

Talk to team